Corina Madilian, co-owner of Single Stone, a Los Angeles-based jeweler known for vintage and heirloom engagement rings, has observed a significant shift in the preferences of her clientele. In recent years, brides-to-be have moved away from trendy, cookie-cutter designs and are now seeking individuality in their engagement rings.
"For a while, oval stones, super-white diamonds, and micro-pavé shanks were everywhere," Madilian told JCK. "Now, brides are looking to stand out. The biggest trend now is not following trends."
Madilian attributes this change, in part, to the growing popularity of lab-grown diamonds, which has pushed couples to opt for more unique and personal choices. "The more original and different the ring, the better," she said. "But not in a strange or unconventional way."
Here are the 2025 wedding jewelry trends that are capturing the attention of engaged couples:
Platinum is Making a Comeback
Platinum is regaining popularity among clients, though gold remains the primary metal choice for bridal rings. "People are more open-minded now about platinum, and it’s not about price—it’s about style," Madilian explained.
East-West Settings are Gaining Popularity, Thanks to Zendaya
Madilian's shop has long featured east-west settings, where stones are set horizontally, and the trend is now gaining momentum, especially after Zendaya was seen wearing such a ring. "Having Zendaya wear one makes it more acceptable for brides who may not have considered this style before."
Clients Are Embracing Colored Stones and 'Warmer' Diamonds
Brides are increasingly drawn to colored stones, such as emeralds, rubies, sapphires, and aquamarine. "We’re also seeing clients opting for warmer-toned diamonds, such as Q and R color stones," Madilian noted. "It’s all about being different, and they’re willing to sacrifice on the color for something unique."
Lab-Grown Diamonds Are a Turn-Off
Madilian observed that her clients are steering clear of lab-grown diamonds. "Our clients want natural stones," she said. "There’s a sense of insecurity and distrust about lab-grown diamonds, and they prefer the certainty of a natural stone with a clear, authentic history."
All Shapes Are In
Engagement ring shapes are becoming more varied. While emerald cuts were the dominant choice in recent years, now old European cuts, rose cuts, and even marquise or pear-shaped diamonds are in demand. "It’s really open right now—there’s no one dominant shape," Madilian explained.
Chunky Gold Styles Are Here to Stay
Madilian is confident that chunky gold rings are not going anywhere. "They have that modern aesthetic, but with a vintage element," she said. "And clients love rings with stones set low for everyday wearability."
As brides seek out personal and timeless designs, 2025 promises to be a year of unique engagement rings that stand out from the crowd, offering a blend of vintage charm and modern elegance.