June 30, 2024: The key representatives of AIDI International Smart Diamond Association in China visited Mao Jiewu, the founder of LORDSPEK Jewelry and the jewelry and cultural arts ambassador of the Medici family, who is also a strategic partner of the Medici family.
During the visit, both parties engaged in in-depth discussions about the global development prospects, goals, and development paths for lab-grown diamonds. Ms. Mao pointed out the current challenges faced by lab-grown diamonds, such as market irregularities, consumer misunderstandings, and lack of direction among industry participants. She expressed hope that the association could provide industry guidance and work on policies, standards, and stimulating consumer demand.
AIDI shared its initiatives to address industry pain points, including designer collaborations, setting industry standards, promoting the Belt and Road Initiative, and implementing ESG environmental certifications. These projects aim to regulate and advance the industry collaboratively.
Both parties agreed that the market potential for lab-grown diamonds is vast, making it a significant category in the jewelry industry and a crucial opportunity for Chinese manufacturing to go global. They emphasized the importance of leveraging designer brand matrices to quickly build core competitiveness. This strategy would cater to diverse consumer needs, ranging from high-end, luxurious heirloom jewelry to trendy, youthful designs.
A special focus was placed on the development willingness and capabilities of Chinese upstream enterprises. Both parties concurred that lab-grown diamonds should not follow the traditional natural diamond operational model. Upstream manufacturers, in particular, need to avoid becoming the least valuable part of the value chain with minimal profits.
Ms. Mao, representing LORDSPEK Jewelry and MEDICI Jewelry, expressed gratitude for the visit and discussions. She looks forward to establishing strategic partnerships with AIDI on relevant projects.
Brand Links and Profiles
LORDSPEK Jewelry:
- Founder: Mao Jiewu
- Profile: A prestigious brand in collectible colored gemstones, LORDSPEK Jewelry has a significant role in discovering and collecting rare precious stones. Over nearly 30 years, the company has consistently provided customers and their families with jewelry that appreciates in value, offering bespoke services, exchange services, and collection consulting.
LD·Medici·Jeunys Jewelry:
- Partnership: A collaboration platform between LORDSPEK and the Medici family, known for their Renaissance heritage.
- Mission: Integrate European jewelry culture with Eastern jewelry fashion, bringing European Renaissance jewelry into China and offering contemporary artistic jewelry to fashion enthusiasts. The platform also aims to provide a unique entrepreneurial platform for the public.
MEDICI Jewelry:
- Partners: Mao Jiewu (founder of LORDSPEK), Prince Lorenzo de' Medici (new generation head of the Medici family), and William Mundell (internationally renowned producer).
Through these strategic collaborations and initiatives, AIDI and its partners aim to drive the global expansion and market acceptance of lab-grown diamonds, fostering a robust and sustainable industry.