Question 1
What is AIDI’s view on lab diamond?
AIDI’s view on lab diamond:
1. There is an old Chinese saying, "Two flowers bloom from the same branch.". We believe that lab diamonds and natural diamonds are like two flowers blooming on the same tree
2. A flower is arranged by the God, and we have to wait for its bloom, same as the color and size, if we believe the uncertainty is luck, it can be considered precious and scarce
3. Another flower is carefully cultivated by scientists and horticulturists, and its flowering period, color, size, and shape are all controllable, which can be cultivated according to the needs of flower lovers
4. Choosing which flower is the freedom of flower lovers. If flower lovers value emotional factors more and connect scarcity, preciousness, and emotions closely, they will choose flowers arranged by the God; If a flower lover only likes the beauty of flowers and finds it beautiful to wear when going out, or if this flower is suitable for her, she will choose the second flower
5. There is no right or wrong, everything is the choice of flower lovers
Question 2
What is AIDI’s view on the current and future lab diamond market?
AIDI’s view on current and future market:
1. Lab diamonds is a sunrise industry and will definitely become a huge industry, with a market size more than ten times that of natural diamonds today
2. No matter how good the industry is, there are also failed enterprises in the industry. Most of our industry players come from superhard materials. They like to gather together for fun, establish various alliances, and spend a lot of money on nothing. However, they are not familiar with flower lovers, and their resources and money are not put in the right place
3. The industry currently lacks true thinkers. Let's calm down and seriously consider the future of the industry
4. The future is bright, and the road is winding. Successful companies belong to those who constantly think about the direction of the industry, silently try and adjust, and are not arrogant or insecure.
5. There are many flower lovers, and how to cultivate suitable flowers for them is the most crucial issue
6. Don't spend money recklessly anymore. Spend money on core things, survival before development
7. Nowadays, no industry player is the leader in the industry. The leader is the kind of enterprise that can create the needs of flower lovers
Question 3
What is biggest challenge on the industry’s development?
AIDI’s suggestions to the industry:
Short term:
1. Coming back to the core issue of flower lovers, what are the application scenarios for lab diamonds? As a controllable and beautiful flower, we need to consider the mentality of flower lovers
For example:
- The first true jewelry in life (congratulations on getting into college, self rewards for your first job, wedding anniversary celebration, and a token of love for establishing a relationship between boyfriend and girlfriend...)
- Cross category cooperation: matching with clothing and other categories
- Gifts: high-end pens, earphones, mobile phones, etc.
As a company, we need to establish close cooperative relationships with designers and enterprises in other industries
2. Go out actively, attend appropriate exhibitions, meet people from other industries, and actively introduce enterprises, concepts, spirits, products, etc. In China and abroad through the Internet
3. From the perspective of flower lovers, re-think the product standards. As a product that comes from human wisdom, do we still need to use natural product standards? The use of that standard for natural products is due to too many uncontrollable factors, so it is necessary to standardize as much as possible. Our horticulturists have already been standardized in cultivation. Should we follow the ideas of flower lovers and create a standard that they can understand and accept more easily?
Medium to Long Term:
4. Rethink the value chain of our industry and establish a complete industry chain. Starting from the core issue of flower lovers, developing the application scenarios of diamonds, the production and processing of finished products, establishment of pricing systems and trading platforms, formulation and updating of industry standards, establishment of cutting and polishing industries, production and research and development of rough diamonds
5. Another point is that green and environmentally friendly enterprise certification(ESG) is also very important for going globally
6. When considering issues, we should consider the entire industry chain from the perspective of flower lovers as the starting point