Reema Chopra’s journey from the world of finance to luxury jewelry design may seem unconventional, but her path has always been guided by one principle: Luck favors the prepared.
After a successful career in banking, Chopra transitioned into fine jewelry, founding Khepri Jewels—a brand centered on the beauty of rubies, diamonds, and, most notably, her signature stone, emeralds. She credits her early exposure to jewelry through her mother, a passionate collector, for sparking her interest. As a child, Chopra was given leftover gemstones to play with, unknowingly igniting her design instincts.
A Foundation in Discipline and VisionChopra’s structured background in banking helped her build the discipline and business acumen needed to launch Khepri Jewels. “Self-discipline and structure are the most important assets when creating a business. A successful idea or concept is second,” she explains.
Her affinity for emeralds shines through in her Jardin collection—named after the French word for “garden,” as the inclusions in emeralds resemble lush landscapes.
From Canada to New York: Finding Her PathBorn in Canada and raised between India and Europe, Chopra’s education and career took her across continents. After completing business studies at York University, she entered the banking world, eventually moving into private wealth management. When she relocated to New York, she pivoted to jewelry design, working in diamond wholesaling and manufacturing while obtaining her gemology certification from GIA.
The Birth of Khepri JewelsIn 2023, Chopra launched Khepri Jewels, blending classic, bold, and modern aesthetics. Inspired by the Egyptian god Khepri—symbolizing rebirth and transformation—the brand reflects the journey of both gemstones and their wearers. Every Khepri necklace features a hidden star, representing nature’s constant forward motion.
With a focus on larger gemstones and statement pieces, Chopra ensures that Khepri Jewels offers timeless yet striking designs. As she continues to push creative boundaries, her vision remains clear: to craft jewelry that tells stories, just as the stones themselves do.