For most jewelers, the key to success often lies in social media, customer engagement, and marketing strategies. But for Dan Moran, owner of Concierge Diamonds in Los Angeles, his secret weapon is a bit higher—literally.
Moran, who has been flying for over a decade, swears that owning and flying his own plane has given his jewelry business an unparalleled edge. “Flying has changed my life; it’s changed my business,” he says with enthusiasm. “It’s become a unique differentiator for me.”
After receiving his pilot's license more than ten years ago, Moran bought his first plane and hasn't looked back. Today, he flies a Piper PA-46 JetProp, taking business-related flights half the time, whether to meet clients, attend trade shows, or scout new gemstone purchases.
Moran’s aviation journey started with a childhood dream. “I was one of those kids who would scream at the sky, ‘Airplane!’” he recalls. Later, after finding a group of friends who shared his passion for flying, he decided to make it a reality. “I decided if I waited until I had enough free time or money, I would never do it. So I did it.”
Now, Moran flies regularly for work, using his plane to reach clients across the country. “I can tell a client in Oakland, ‘I’ll be there tomorrow,’” Moran says, explaining the flexibility that his plane offers compared to commercial travel. “Being able to say that blows people’s minds.”
On a particularly productive day, Moran flew to five different clients in the Bay Area, creating custom rings at each stop. “Without my airplane, that would have been impossible,” he adds.
Flying also gives Moran an unexpected advantage in making last-minute purchases. On one occasion, he flew to a client’s location the following day to evaluate a stone, which ended up being a highly profitable purchase.
When it comes to trade shows, Moran’s plane is an even greater asset. “I’m bringing three of my teammates to the Tucson Gem Show because they’ve never been,” he says, explaining that commercial travel wouldn’t make such spontaneous trips practical.
Beyond business efficiency, the plane has a strong emotional appeal. “Clients think it’s the coolest thing,” Moran shares. “They’ll come out, take pictures, and share them on Instagram. The whole experience becomes a memorable story they can tell to others."
Moran notes that his high-net-worth clients appreciate his established presence in the industry, with the plane reinforcing that. It’s more than just a mode of transportation—it’s a status symbol and a sign of professionalism.
But Moran doesn’t just fly for work—he genuinely loves it. “I’m not in it for the rush,” he admits. “Flying gives me peace. When I’m up there, I can turn off everything else and just be fully present in the moment.”
Whether it's traveling for business or taking a break in the sky, Moran's plane has proven to be an invaluable asset in both his professional and personal life.