Forget Long Training Sessions—Master Platinum Sales in Minutes!
The jewelry industry is changing fast, and so are customers’ attention spans! That’s why Platinum Guild International (PGI) USA is bringing you the ultimate platinum sales training solution—short, sharp, and ready to make your team experts in no time. Say goodbye to the old three-hour DVDs and hello to 16 bite-sized videos that are each under 2 minutes!
What Makes Platinum Stand Out?—The PREFERS Method
PGI has made learning easy with its new PREFERS method, covering the seven key benefits of platinum: Pure, Rare, Enduring, Feels Significant, Emotional, Real White, and Secure. These short videos empower your associates to understand and communicate why platinum is the ultimate choice for engagement rings and other jewelry pieces. They also teach essential selling techniques, like how to position platinum without focusing on price, and why special orders are worth the wait.
“Upselling? Forget It!”—Lead with Platinum Every Time
Kevin Reilly, senior VP of PGI USA, has a simple message for jewelers: “If your customers aren’t asking for platinum, that’s your opportunity. Don’t think of it as upselling—lead with platinum because it's the best.” And now, with PGI’s new mobile-friendly training, your team can pick up the platinum story whenever they have a couple of minutes to spare.
Platinum Is Worth the Wait—Make It Part of the Wedding Story!
Got a special order for an engagement ring? Don’t let that be a barrier! As Kevin Reilly says, “Just like a bespoke wedding dress that takes months to make, platinum is worth the wait. It’s the ring they’ll wear forever, so make it special.”
Ready to transform your sales team into platinum pros? Just visit PlatinumLearning.com—all the training is free, mobile-friendly, and ready to help you boost platinum sales today!