Parisian jewelry powerhouse Messika has appointed Edouard Schneider as its new Chief Brand Officer, a move set to redefine the brand’s global image and communications strategy.
In his new role, Schneider will oversee Messika’s public relations, celebrity partnerships, events, social media, and visual merchandising, playing a key role in amplifying the brand’s international influence.
With over 20 years of experience in the luxury fashion industry, Schneider brings a wealth of expertise. Before joining Messika, he spent six years as Global Communications Director at Acne Studios, the high-end Swedish fashion house. Prior to that, he served as Global Public and Press Relations Director for Louis Vuitton and Chief Communications Officer at Maison Margiela.
Messika’s founder and creative director Valérie Messika expressed confidence in Schneider’s ability to elevate the brand’s presence, stating, “His experience will be invaluable as we expand our international footprint.”
Messika currently operates in major global markets, including New York City, Shanghai, Hong Kong, Tokyo, and Dubai. With this strategic hire, the brand aims to further strengthen its luxury positioning and connect with an even broader audience.
As Messika continues its ambitious global expansion, how will Schneider’s leadership shape the future of this iconic jewelry house?