Two companies specializing in colored gemstones and diamonds respectively have launched new initiatives to promote their operations and business growth.
Peridot specialist Fuli Gemstones has partnered with online gemstone supplier The Curious Gem, making the latter the exclusive online retailer for Fuli Gemstones' peridot.
Under the collaboration agreement, the platform will offer a range of standard-sized peridots from Fuli Gemstones starting this July, ranging from 2mm round shapes to 6x8mm pear shapes. These gemstones are primarily intended for independent jewelry designers.
Fuli Gemstones will supply peridot from the fully traceable Yi Qi Song Nanshan peridot mine in Jilin Province, China, ensuring that The Curious Gem can provide gemstones with certified chain of custody information.
Victoria Brown, founder of The Curious Gem, said, "Designers will be able to purchase small batches of fully traceable gemstones at reasonable prices, meeting the growing consumer demand for traceable gemstones."
Pia Tonna, Executive Director of Fuli Gemstones, stated that this partnership allows designers in the UK and worldwide to make informed choices when purchasing peridot, receive expert advice, and enjoy efficient online procurement services.
Meanwhile, India-based diamond company Venus Jewel has recently unveiled a new brand identity and logo. The company stated that the rebranding aims to reflect its commitment to maintaining a forward-looking vision, continuous innovation, and a customer-centric approach, while redefining excellence in single-stone diamond trading.
Devansh Shah, third-generation partner at Venus Jewel, said, "As the company continues to grow, with expanding products, services, and global influence, our brand identity must keep pace with these changes."