The flurry of new jewelry boutiques and showrooms opening across Manhattan this season signals a triumphant return for New York City as a luxury retail hotspot. After years of pandemic-induced challenges, the Big Apple is reclaiming its status as the ultimate destination for high-end jewelry shopping.
John Hardy's Sparkling Showcase at Rockefeller Center
In the heart of Rockefeller Center, John Hardy has unveiled its second Manhattan boutique, steps from the iconic Christmas tree. This concept store combines the latest collections with top-selling pieces from the brand’s men’s and women’s lines. The highlight? A striking Spear Cuff installation, designed by creative director Reed Krakoff, proudly displayed in the boutique’s window. The store also debuts the Black Sand collection, featuring 12 stunning pieces set with black and white diamonds in sterling silver.
FoundRae’s Symbolic New Home on Madison Avenue
At 777 Madison Avenue, FoundRae founder Beth Hutchens has launched a boutique rich in symbolism and vintage charm. The address itself, featuring Hutchens’ lucky number seven, was a sign she couldn’t ignore.
The store’s interior is a feast for the senses: vibrant red walls inspired by Diana Vreeland’s legendary Park Avenue apartment, walnut paneling, and curated displays of vintage books and objects. FoundRae’s signature gold chains and symbolic medallions take center stage, while the ceiling features the brand’s 10 Tenets, a visual representation of its ideology.
Sophie Bille Brahe’s Intimate Salon
Danish jeweler Sophie Bille Brahe has opened a discreet second-floor showroom on Madison Avenue after a three-year search for the perfect space. Despite initial doubts about the off-street location, Brahe believes in creating an exclusive, effort-worthy experience for clients.
Fernando Jorge’s Bespoke Experience in Chelsea
Brazilian jeweler Fernando Jorge now offers a by-appointment showroom on 11th Avenue, following the success of his London salon. “The New York space organically grew from our strong client base here,” Jorge says. His vision is to foster intimate connections with clients, elevating the jewelry shopping experience to new heights.