Pandora has introduced a new line featuring 100% recycled silver and gold, aimed at revolutionizing the diamond jewelry market by offering affordable options with reduced carbon emissions. The company has phased out mined diamonds, instead opting for lab-grown diamonds created using renewable energy, with a carbon footprint of just 8.17 kg of CO₂ per carat—only a fraction of that for mined diamonds.
The new collection, which marks Pandora's debut into the lab-grown diamond market in the U.S. and Canada, is a significant step toward sustainable luxury. This milestone comes after a successful trial in the UK in 2021. The collection includes 33 items, such as rings, bracelets, necklaces, and earrings, featuring VS+ clarity diamonds in 100% recycled metals. The carbon emissions of these products are impressively low, such as 2.7 kg CO₂ for a silver ring with a 0.15-carat diamond.
Pandora's Brilliance collection is available in 269 stores across the U.S. and Canada, with prices starting from $300. The company's commitment extends beyond this line—Pandora aims to use recycled silver and gold in all jewelry by 2025, emphasizing their dedication to reducing the environmental impact of jewelry production.
Pandora's approach aligns with their goal to set new sustainability standards in the diamond industry, showing how luxury can coexist with a lower carbon footprint, ultimately aiming to make sustainable diamond jewelry accessible to a wider audience.