Finks Jewelry Review

Finks Jewelers, a family-owned business since the 1930s, began with Nathan Fink selling jewelry on credit from a cart. Today, Finks has grown to include 14 stores across Virginia and North Carolina, specializing in designer watches, fine jewelry, and engagement rings. Known for their commitment to quality, Finks claims to uphold high standards—but do they measure up against industry leaders? Let’s find out.

Quality and Selection

Finks prides itself on the quality of its diamonds, with in-house gemologists individually inspecting each piece. They offer GIA and AGS certified diamonds, a reassuring factor for buyers seeking certified quality. However, they also sell Forevermark diamonds, which are not as highly recommended. Their selection includes elegant pave settings and classic designs, but they lack the diverse options that larger online vendors provide.

Despite their focus on in-house analysis, Finks does not provide detailed light performance reports, making it harder for online buyers to evaluate a diamond’s quality. While in-store experiences benefit from knowledgeable staff, making informed decisions online is challenging due to the lack of comprehensive information like fluorescence, depth, and measurements.

Pricing

Finks' pricing reflects the traditional jewelry store model, with higher overhead costs leading to a premium on products. For instance, a 0.60ct G-SI2 diamond solitaire at Finks costs $3,500, while a similar diamond of better quality at Whiteflash costs $3,212. Online vendors like Whiteflash also offer better transparency with multiple performance reports, giving buyers more confidence in their purchase.

Final Thoughts

Finks Jewelers delivers on quality, particularly for those who value an in-store shopping experience and prefer the personalized touch of a family-owned business. However, for those looking for the best value and a more transparent buying process, online vendors like Whiteflash, Blue Nile, or James Allen provide better alternatives, offering high-quality diamonds at more competitive prices with detailed certifications and performance reports.