Rogers & Hollands Review

Rogers & Hollands is one of the oldest family-owned jewelers in the United States, with a history dating back to 1910. Over the years, the brand has built a strong presence in the Midwest, with over 70 stores across the region. Known for its focus on family values, Rogers & Hollands aims to provide quality jewelry at accessible price points. However, there are key aspects that potential buyers should be aware of before making a purchase.

History and Brand Overview

Founded by Harry M. Rogers, Rogers & Hollands began as a single jewelry store and has expanded to become a staple of Midwest malls. The brand emphasizes its family-owned roots, with a commitment to customer service and a personalized shopping experience. Despite the strong tradition, the modern iteration of Rogers & Hollands struggles with keeping up with the transparency and innovation of online competitors.

Diamond Quality and Transparency

Rogers & Hollands offers a range of diamonds, but the quality can be inconsistent. The diamonds are often IGI certified, which is known for lenient grading compared to GIA or AGS certifications. This leniency raises questions about the actual quality of the diamonds. Additionally, the lack of advanced imaging, such as ASET or ideal scope images, makes it difficult for buyers to thoroughly assess the quality of the stones before purchase. Transparency, particularly when buying online, remains a key drawback for the brand.

Designs and Collections

Rogers & Hollands feature a mix of traditional and contemporary designs, including collections from brands like Enchanted Disney and Hallmark. The settings are well-crafted, but the diamonds may not always match the quality of the settings themselves. The store also provides custom jewelry services, which is a highlight for those looking to personalize their jewelry. However, without comprehensive information about the diamonds themselves, buyers may find it hard to gauge the true value of their purchases.

Pricing

Pricing at Rogers & Hollands is generally on par with other brick-and-mortar jewelry retailers. However, the lack of transparency regarding diamond quality means that customers may end up paying more for lower-quality stones than they would at an online retailer that offers clear grading reports and performance imagery. Brands like James Allen or Whiteflash often provide more value, thanks to their detailed diamond information and competitive pricing.

Shopping Experience

Rogers & Hollands prides itself on providing a personalized shopping experience with a focus on customer service. In-store staff are often praised for being helpful and knowledgeable. However, the shopping experience online falls short due to the limited information available about each diamond. For buyers who prioritize in-person service and enjoy browsing in a physical store, Rogers & Hollands can be a good option, but for those seeking detailed product insights, the online experience can be lacking.

Final Thoughts

Rogers & Hollands offers a traditional jewelry shopping experience with a focus on family values and personalized service. While their designs and in-store service are commendable, the lack of transparency regarding diamond quality and certification is a notable drawback. Buyers seeking the best value and highest quality diamonds would be better served by online retailers like James Allen, Whiteflash, or Blue Nile, which offer greater transparency and more detailed product information.