Since 1910 Review

Since 1910 is a fifth-generation, family-owned jewelry store based in Garden City, New York. Known for their deep history and focus on quality, they offer a wide array of engagement rings and wedding rings, with an emphasis on both designer collections and custom options. They also pride themselves on offering wholesale prices and quality guarantees.

The Company

Established in 1910, Since 1910 has continued as a family-operated business with three generations working together at H.L. Gross & Bro. Jewelers. Michael Gross, a fourth-generation family member, serves as president, with fifth-generation members Brad and Matt Gross also playing key roles. Their reputation is built on their strong relationships with top diamond suppliers, allowing them to offer competitive prices.

The Website

The Since 1910 website is user-friendly, featuring detailed descriptions of each diamond and ring, clear photographs, and videos that help customers understand what they are purchasing. The site includes a comprehensive education section covering all aspects of diamond buying, from cut and color to frequently asked questions, and readily available contact information.

The Store

Unlike many other online jewelry retailers, Since 1910 also maintains a physical store in Garden City, New York. This brick-and-mortar location features three GIA Graduate Gemologists, along with a jewelry manufacturing and repair facility. Customers can both view rings and diamonds online and visit the store for a more personal experience, which is a distinct advantage over purely online retailers.

The Designs

Since 1910 stocks a wide range of engagement and wedding rings, including popular styles like solitaire, three-stone, and eternity rings. They are authorized dealers for many high-end designers, including Tacori, Scott Kay, Verragio, and Martin Flyer, making them a notable destination for designer engagement rings.

Custom Designs

They also offer a custom ring facility, allowing customers to choose from over 30,000 GIA-certified diamonds in a variety of shapes, including round, princess, cushion, and more. The customization process is straightforward, giving buyers the ability to select either a setting or diamond based on their preferences.

Quality and Value

Since 1910 is a member of the American Gem Society (AGS) and adheres to strict guidelines to ensure the highest quality standards. They offer diamonds with clarity grades ranging from FL to SI2, ensuring that their inventory does not include stones with visible flaws like those in the I1-I3 clarity range. Their commitment to quality, combined with direct relationships with major diamond suppliers, allows them to offer highly competitive pricing and a price match guarantee.

Final Thoughts

Since 1910 is an excellent choice for those seeking high-quality engagement rings, designer jewelry, and a trustworthy buying experience backed by a long-standing family reputation. With both online convenience and a physical presence, they offer a unique blend of traditional and modern jewelry shopping. For those who value quality, designer brands, and the ability to customize their jewelry, Since 1910 is a solid choice. However, for those seeking a wider range of diamond options, Whiteflash or James Allen may provide more selection and cutting-edge performance information.