Union Diamond Review

Union Diamond, based in Atlanta, started as a wholesale diamond supplier before expanding into retail. Known for offering a vast inventory of loose diamonds and custom jewelry at competitive prices, Union Diamond emphasizes affordability without compromising too much on quality. But does it measure up to industry leaders? Let’s take a closer look.

The Brand

Union Diamond began by supplying loose diamonds to retailers and later transitioned to selling directly to customers, positioning itself as a budget-friendly alternative in the diamond market. The company prides itself on its extensive network of wholesale contacts, which helps keep costs low and products varied, catering to different tastes and budgets.

Product Range

Union Diamond offers an extensive selection of loose diamonds, including unique options like trilliant cuts, as well as pre-set and custom jewelry. Their best-sellers include custom-made engagement rings and wedding bands, though they also offer a range of fashion jewelry, such as necklaces, pendants, and watches. The majority of diamonds are GIA certified, which provides a layer of trust, but it’s important to verify each diamond’s certification independently.

Pricing

Pricing at Union Diamond is competitive compared to other big-name jewelers, with additional savings for customers who pay via wire transfer. This makes Union Diamond an appealing choice for those on a budget. However, the lack of high-quality diamond imagery, such as magnified photos or ASET maps, makes it difficult for buyers to evaluate the value properly.

Website and Imagery

The Union Diamond website is well-organized and easy to use, allowing customers to create accounts, save items, and search with ease. Despite these positive aspects, a major downside is the lack of detailed diamond images. Buyers are unable to see high-resolution views of the diamonds, which can be a crucial factor in assessing inclusions and overall quality. Without adequate imagery, customers are left with insufficient information, increasing the risk when making significant purchases.

Customer Support

Union Diamond emphasizes excellent customer service, offering 24/7 support via phone, email, and live chat. Each customer has a dedicated support agent to assist throughout the buying process, adding a personal touch that’s lacking in some larger online retailers. A 30-day money-back guarantee further adds to the peace of mind, but without proper imagery, returning items might become a common necessity.

Final Thoughts

Union Diamond offers budget-friendly options, a wide selection, and dedicated customer service, making it appealing for those looking to save money on quality diamonds. However, the lack of proper diamond imagery and detailed product views is a significant drawback that limits transparency. If you prioritize quality visuals and a more transparent buying experience, brands like Whiteflash, James Allen, or Blue Nile are better alternatives.